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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">innovation</journal-id><journal-title-group><journal-title xml:lang="ru">Информация и инновации</journal-title><trans-title-group xml:lang="en"><trans-title>Information and Innovations</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1994-2443</issn><issn pub-type="epub">2949-2157</issn><publisher><publisher-name>МЦНТИ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.31432/1994-2443-2019-14-3-4-47-51</article-id><article-id custom-type="elpub" pub-id-type="custom">innovation-102</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА И ИННОВАЦИИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>Economy and Innovations</subject></subj-group></article-categories><title-group><article-title>Проблемы учета деловой репутации</article-title><trans-title-group xml:lang="en"><trans-title>Problems of Business Reputation Accounting</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Чернецкая</surname><given-names>Г. Ф.</given-names></name><name name-style="western" xml:lang="en"><surname>Chernetskaya</surname><given-names>G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., доцент</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Ph. D., associate Professor</p><p>Moscow</p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГОБУ ВО «Финансовый университет при Правительстве Российской Федерации»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>30</day><month>12</month><year>2019</year></pub-date><volume>14</volume><issue>3-4</issue><fpage>47</fpage><lpage>51</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Чернецкая Г.Ф., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Чернецкая Г.Ф.</copyright-holder><copyright-holder xml:lang="en">Chernetskaya G.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://journal.icsti.int/jour/article/view/102">https://journal.icsti.int/jour/article/view/102</self-uri><abstract><p>В статье рассматриваются проблемы, возникающие при учете деловой репутации организации как нематериального актива. Раскрываются аспекты оценки положительной репутации в налоговом и бухгалтерском учете. Приводится авторская позиция по учету деловой репутации организации в международной и российской практике.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the problems arising when accounting for the business reputation of an organization as an intangible asset. Aspects of assessment of positive reputation in tax and accounting are revealed. The author’s position on accounting of business reputation of the organization in the international and Russian practice is given.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>деловая репутация</kwd><kwd>нематериальные активы</kwd><kwd>бухгалтерский учет</kwd></kwd-group><kwd-group xml:lang="en"><kwd>business reputation</kwd><kwd>intangible assets</kwd><kwd>accounting</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Приказ Минфина России от 27.12.2007 N 153н (ред. от 16.05.2016) «Об утверждении Положения по бухгалтерскому учету «Учет нематериальных активов» (ПБУ 14/2007.</mixed-citation><mixed-citation xml:lang="en">Prikaz Minfina Rossii ot 27.12.2007 N 153n (red. ot 16.05.2016) «Ob utverzhdenii Polozheniya po buhgalterskomu uchetu «Uchet nematerial’nyh aktivov» (PBU 14/2007.</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">«Налоговый кодекс Российской Федерации (часть вторая)» от 05.08.2000 N 117-ФЗ (ред. от 29.09.2019).</mixed-citation><mixed-citation xml:lang="en">“Nalogovyj kodeks Rossijskoj Federacii (chast’ vtoraya)” ot 05.08.2000 N 117-FZ (red. ot 29.09.2019).</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Приказ Минфина РФ от 19 ноября 2002 г. 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