innovationИнформация и инновацииInformation and Innovations1994-24432949-2157МЦНТИ10.31432/1994-2443-2023-18-4-58-70innovation-230Research ArticleЭКОНОМИКА И ИННОВАЦИИEconomy and InnovationsИспользование технологий в межкультурной коммуникации: виртуальные инструменты для деловых переговоров с зарубежными партнерамиUse of Technologies in Intercultural Communication: Virtual Tools for Business Negotiations with Foreign PartnersГурееваМ. М.GureevaM. M.

Гуреева Мария Михайловна - магистрант

119571, г. Москва, проспект Вернадского, д. 88

Gureeva Maria М. - Master student

88 Vernadsky Ave, Moscow, 119571

marie.gureeva@gmail.comМосковский педагогический государственный университетРоссияMoscow Pedagogical State UniversityRussian Federation2023300120241845870Copyright © Гуреева М.М., 20242024Гуреева М.М.Gureeva M.M.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://journal.icsti.int/jour/article/view/230

Исследуется растущее значение технологий в межкультурной коммуникации в условиях современного бизнеса с акцентом на их роли в облегчении переговоров с иностранными партнерами. Проанализированы популярные платформы для проведения видео конференций. Даны рекомендации по использованию платформ видео-конференцсвязи для деловых переговоров. Выводы. Интеграция виртуальных инструментов в межкультурную деловую коммуникацию повышает эффективность и качество ведения переговоров с иностранными партнерами. Диверсификация коммуникационных каналов, инвестиции в обучение сотрудников, а также установка четких протоколов для виртуальных переговоров способствуют успешному ведению международных деловых переговоров.

The article explores the growing importance of technologies in intercultural communication in the context of modern business, with an emphasis on their role in facilitating negotiations with foreign partners. The popular video conferencing platforms are analyzed. Recommendations on the use of video conferencing platforms for business negotiations are given. Conclusions. The integration of virtual tools into intercultural business communication increases the efficiency and quality of negotiations with foreign partners. Diversification of communication channels, investments in employee training, as well as the establishment of clear protocols for virtual negotiations contribute to the successful conduct of international business negotiations.

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The authors declare that there are no conflicts of interest present.