Sales Activity as an Important Factor in The Development of the Enterprise in Modern Conditions
https://doi.org/10.31432/1994-2443-2021-16-1-56-59
Abstract
The article deals with the theoretical aspects of the marketing activities of the enterprise: forms, methods and distribution channels.
About the Author
A. G. KarapetyanBelarus
researcher in the field of economic sciences
Minsk
References
1. Dubrovskij V.ZH. Ekonomika i upravlenie predpriyatiem / V.ZH. Dubrovskij, B.I. CHajkin. — SPb.: Pechat’, 2011. — 436 s.
2. Dajan A., Bukerel’ F., Lankar R. Akademiya rynka: Marketing / A. Dajan, F. Bukerel’, R. Lankar per. s fr. — M.; Ekonomika, 2010. — 572 s.
3. Marketing: Uchebnik, praktikum i uchebno-metodicheskij kompleks po marketingu / Nozdreva R.B., Krylova G. D., Sokolova M. I., Grechkov V. YU. M.: YUrist», 2007. 568 s.
4. Oficerov P. Sistema sbyta kak tovar dlya prodazhi // «Sovremennaya torgovlya» 2009. № 10
5. Gol’dshtejn G.YA., Kataev A.V. Marketing: Uchebnoe posobie dlya magistrantov. Taganrog: Izd-vo TRTU, 2005.
Review
For citations:
Karapetyan A.G. Sales Activity as an Important Factor in The Development of the Enterprise in Modern Conditions. Information and Innovations. 2021;16(1):56-59. (In Russ.) https://doi.org/10.31432/1994-2443-2021-16-1-56-59