Transformation of digital marketing tools in the new socio-economic conditions
https://doi.org/10.31432/1994-2443-2022-17-3-39-48
Abstract
The article identifies the main Russian, European and American developers of digital marketing channels and tools, analyzes the existing digital marketing tools in Russia, highlights the restrictions that apply to Russian businesses and consumers. Special attention was paid to statistical data on the use of digital marketing tools, software, mobile applications, contextual, banner, and targeted advertising on the Internet. The need for the transition of Russian business to domestic digital marketing tools is noted, while the need to improve existing tools is emphasized. In conclusion, recommendations are given, ways of development are highlighted for the further transformation of digital marketing tools in Russia.
About the Author
V. V. Avagyan
Financial University under the Government of the Russian Federation
Russian Federation
Russian Federation
Avagyan Vilen V., master student of the Faculty of Economics and Business
49 , Leningradsky Prospekt, Moscow, 125993
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Review
For citations:
Avagyan V.V. Transformation of digital marketing tools in the new socio-economic conditions. Information and Innovations. 2022;17(3):39-48. (In Russ.) https://doi.org/10.31432/1994-2443-2022-17-3-39-48
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